What other writing do I do?

7 October, 2008 at 4:31 pm | Posted in website | Leave a comment

Apart from writing manuals and Help, I also author all the pages on our website (which I constructed without any formal training – but that’s another story!). This requires a rather different approach, as the website is a sort of extended product brochure, where the emphasis must be on the benefits of using our software, rather than how to use it. I’m also “selling” the company, in terms of the services we provide, and what it’s like to work with us.

This can sometimes be difficult, as I have to think at a higher, more conceptual level than when I’m writing about the minutiae of which button to click. However, talking to prospective customers helps enormously, as they ask the sort of questions which make me think more clearly about the reasons why our system will help them achieve their objectives.

This illustrates very well one of the main issues for a technical author – appropriate writing for the intended audience. We not only have to consider who are the people that will read our work, but also why they might be reading it.

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